Paradigm Shift is characterized by one conceptual worldview being replaced with another. It's what creates transformation. What has the capacity to fuel revolution. It is what drives culture forward.
The scientist, Thomas Kuhn, wrote that "Awareness is prerequisite to all acceptable changes of theory," and with that in mind, this year's TEDxJaffa, held at the beautiful Peres Center for Peace, will feature individuals with uncommon insight, whose ideas and actions present an entirely new point of view...
Professor Ariel Novoplansky

Professor Ariel Novoplansky was born and raised in Israel and received his Ph.D. in ecology from the Hebrew University of Jerusalem. Following a post-doc period at the University of Michigan he joined the Mitrani Department of Desert Ecology, Institutes for Desert Research of the Ben-Gurion University.

His scientific work focuses on evolutionary ecology of plants. His current research is related to the evolutionary rationale and physiological mechanisms enabling plants to make developmental decisions based on information they perceive from their environment and neighbors.

Photo courtesy of Tzafrir Abyov.
Avi Shoham

Avi Shoham is a software engineer and management expert, after 23 years of taking part in state-of-the-art software projects and managing leading software companies in Israel, he went on retirement at the age of 40.

For the last 15 years, Avi has been a management consultant to companies in Israel and Europe and has devoted his life to empowering and enabling organizations and individuals to fulfill on the matters and interests that are most important to them.
Professor Carlo Strenger

Carlo Strenger is a philosopher, existential psychoanalyst and public intellectual. He serves as Professor of Psychology at Tel Aviv University, on the Permanent Monitoring Panel on Terrorism of the World Federation of Scientists, the Seminar of Existential Psychoanalysis in Zurich, and the Scientific Board of the Sigmund Freud Foundation in Vienna in addition to maintaining a part-time practice in existential psychoanalysis.

Strenger has published numerous papers and books. His work has been reported on, and he has been interviewed by The Wall Street Journal, Washington Post, Time Magazine as well as hundreds of newspapers and websites in more than twenty languages.

As a publicist he writes primarily on Israeli politics and the Middle Eastern conflict, on an ongoing basis in his blog 'Strenger than Fiction', at, and occasionally in The New York Times, The Guardian, Huffington Post and Foreign Policy.

His professional passion is the study of human freedom and meaning in our global age. He is particularly interested in the new species he calls Homo Globalis, the first tribe in the history of humanity defined not by territory but by its networks and common values. He shows how Homo Globalis evolves new meaning systems that allow the evolution of global solidarity.
Professor Daphna Joel

Professor Daphna Joel received her Ph.D. in psychology in Tel-Aviv University, and joined the faculty of TAU in 1998. Prof. Joel is presently the head of the Psychobiology graduate program at the School of Psychological Sciences, and a member of the Sagol School of Neuroscience.

Prof. Joel's research interests focus on understanding the involvement of basal ganglia-thalamocortical circuits in normal and abnormal behavior, using mainly animal models of psychopathology. More recently Prof. Joel has expanded her work to research questions related to brain, sex and gender, and in particular the complex interplay between sex and environment in the development of psychopathology.

Professor Dorit Aharonov

Professor Dorit Aharonov was born in Washington D.C and grew up in Haifa, Israel. She did her BSc in Physics and Mathematics summa cum laude in the Hebrew University of Jerusalem, where she continued to do her PhD (after a break of one year at the Weizmann Institute), jointly in the Computer science and Physics departments.

In her PhD she discovered ways to make quantum computers noise tolerant. After a one year postdoc in the Institute for Advanced Studies in Princeton and one year in UC Berkeley, she joined the Hebrew University computer science department where she is now a full professor, and together with her group of students studies quantum computational processes. More generally, she is fascinated by mathematical beauty and its connection to the physical world.

She received several awards for her research work. Her other passion is body-mind processes, and in particular, martial arts. For the past 18 years she has been practicing and studying Tai-Chi, Yoga and Kung-Fu, and in addition has recently become a teacher in the Feldenkreiz method of self improvement and awareness through movement. Other interests of hers include human rights, art, literature, being outdoors, hiking, inspiring human stories and human potential in general.
Merav Michaeli

Merav Michaeli is an op-ed writer for "Ha'aretz" newspaper, a lecturer of communications in various colleges and a social activist. Recognized for her advocacy and public activism for women's rights, she is one of Israel's most prominent journalists and host of prime-time television entertainment talk shows.

Known for her ability to consistently challenge views and positions, she has been the star of her own two-hour daily radio talk show, television current event magazine hour, and documentary series. Her career has also spanned into the world of comedy and political satire, guest starring in programs such as Israel's equivalents of "Saturday Night Live" and Bill Maher's "Politically Incorrect."

Merav also founded and presides over the national lobby to advance the struggle against sexual assault in Israel.

Photo courtesy of Ron Kedmi.
Niveen Rizkalla

Niveen Rizkalla was born and raised in Palestinian family in Ramle and currently lives in Haifa, where she works for the Ministry of Health as the manager of a mobile clinic treating women working in prostitution.

Niveen studied psychology and english literature (BA) as well as social work (BA) and couple and family counseling. During the last five years she has been working on her Ph.D. in social work at Tel-Aviv University.

Her main areas of interest are Couple Intimacy, Differentiation of the self, Collectivism-Individualism and Marital Satisfaction, and comparing married couples within the Arab and Jewish societies in Israel. She facilitates groups of Palestinians and Jews in conflict, women's empowerment groups and teaches courses on sexual abuse and trauma as well as general sexual education. In addition, Niveen is an active volunteer in feminist and women's rights organizations.
Ora and Ihab Balha

Ora Balha was always attracted to mysticism, and the ability of the body to be used as an instrument for spiritual communion. Trained as a dancer, Ora found her way to the Sufi path and has been whirling since 2007, in addition to teaching the art to others. Along with her husband, she also operates a coexistence center which brings together Palestinians, Israelis and Internationals, organizes conferences on nonviolence, runs an Arabic/Hebrew bilingual kindergarten in the Rudolph Steiner method, and manages an organic coop.

Ihab Balha is a Palestinian Arab who has been investigating Islam, and Sufism in particular, for many years. Trained in the Mevlevi order since 2007, he has been whirling ever since. With his wife, he is involved in many community projects, including Sulha Peace Project, as well as other efforts dedicated to reconciliation between Arabs and Jews. His main interest is to use Islam as a bridge between hearts.
Judge (ret.) Shlomo Shoham

Judge (ret.) Shlomo Shoham served as the first Commissioner for Future Generations and as a legal advisor to the Constitution Law and Justice Committee in the Israeli Parliament. In addition, since 2010, he has served as a Chair of the Parole Committee in the Israeli Prison Services.

Shoham was a lecturer in the Law Faculties of the Universities of Tel Aviv, Jerusalem and Bar Ilan on range of subjects on Human Rights and Criminal Law. He also taught Emotional Intelligence at the executive MPA program at the Hebrew University in Jerusalem and Meditation and Bio-energy for thousands of people worldwide.

In recent years, Shlomo was an honorary fellow of the Bertelsmann Foundation; within this framework he wrote the book "Future Intelligence". Shoham also teaches Future-oriented Leadership, Sustainable Leadership and Holistic Leadership in Colleges and conferences all over the world and is the founder of the Sustainable Global Leadership Academy which will train promising future leaders with the greatest potential to create global transformation. With future intelligence at the core of the curriculum, the Academy will facilitate the world's future leaders to internalize a holistic approach and embody leadership at the intellectual, physical, emotional and spiritual levels.
Yaron Engler

Yaron Engler is a passionate drummer, composer and a teacher. He worked as a freelance drummer for several years in Israel until he went to study at Berklee College of Music in Boston, U.S.A. where he graduated Summa cum Laude in 2003.

His collaboration with the tap artist Sharon Lavi in show Keshev Ketzev before college brought him to Barcelona where he became the Musical Director and Composer of Tapeplas, a company that combined tap dance, music and rhythm.

Since 2004, Yaron has been collaborating with the world acclaimed choreographer Hofesh Shechter. He took part as the lead drummer, arranger and Musical Director in the research and creation of several works of the company including Uprising, In Your Rooms, Political Mother and Survivor and has been touring with the company around the world.

Currently Yaron also plays drums, percussion and vocals in the folk-rock band Kindle Trails. A very important part of Yaron's love for music lies with teaching and he has delivered workshops and master classes for musicians and dancers in the UK, USA, Japan, Spain, Israel, South Korea and New Zealand.
Ronny Edry

Ronny Edry is a graphic designer, an illustrator and a teacher. He grew up in Paris, France and has been living in Israel since 1989. Ronny graduated with honors from the BezIalel Academy of Art and Design, and has since been a permanent staff member teaching Visual Communication at Shenkar College of Engineering and Design, and formerly at the Bezalel Academy of Art & Design.

Ronny works as a designer and is the acclaimed author of several graphic novels. He is the owner and founder of "Pushpin", a Preparation School for the art and design academies and has received awards for his works as a graphic designer, in addition to taking part in numerous art exhibitions.

Ronny has always been involved with social topics and political media and has been a constant voice in the conversation on many topics with the bold social awareness posters, that he's come to be known for.
About TEDx
x=independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience.
About TEDx

At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. While the TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at
The Team

Alli Magidsohn is the dreamer behind TEDxJaffa, having founded the event, and serving as its producer and curator. With the first experience happening in 2011, Alli's vision has been to create an atmosphere of uncommon inspiration, bringing people together to share the excitement that surrounds powerful ideas.

Originally from Los Angeles, Alli has a varied background that includes work in the arts and non-profit spheres, in addition to years of experience in the Israeli start-up scene as a creative marketing executive.She holds a BFA with an emphasis in Painting from Otis College of Art and Design as well as an MA from Bar Ilan University in Creative Writing, but finds her real education in things like the poetry of Rumi, ripe cherries, and YouTube wormholes.
Arthur Fuhrer is a self-taught professional photographer, living and working in Tel Aviv, Israel. His passion is people photography, and he is fascinated by the intricacies of human behavior and human interactions. Whether he's shooting a wedding, a portrait, or his own family, he seeks to capture beautiful moments that are authentic and meaningful, and turn them into memories that will live forever.

Arthur had been into photography since the age of 16, but has been made to believe that photography is not a "real profession". He therefore went on to study medicine, and currently holds an MD from the Tel Aviv University. Even though he thinks it looks great on his resume he doesn't plan to ever use it again. He then co-founded an Internet company, where he spent the next ten years appearing to be working while actually taking pictures on every occasion. When the company sold out, he returned to the only thing he felt he knew how to do, and became a professional photographer.
Aviv Ron is inspired to be a photographer, but the truth is, he just loves photography and tries to devote to it as much time as possible. He has studied photography and is active in various communities and forums. His work will be presented in an exhibition during the Fall of 2012.

Otherwise, Aviv is a seasoned executive who has been a CEO of several companies in the Hi-Tech industry. He is currently running Huntington Property Investments, a company he co-founded in 2006 which operates in Central and Eastern Europe. In addition, Aviv is active in the community and is serving as a mentor in IVN, Israel Venture Network. He holds an MBA from Columbia Business School in NY and a BCs from the Technion in Haifa. Aviv lives in Ra'anana with his wife and two daughters.
Galit Shaham is a software developer, holding a BA in Statistics and Psychology from Tel Aviv University and working on her Ph.D. in Cognitive Neuroscience at the Hebrew University. Her main research interest is Empathy.

Born in Los Angeles and raised in Kfar Saba, she now enjoys the adventure of living in Jerusalem.
Koby Berkovich is an entrepreneur, software, web & mobile architect, communication systems engineer and will someday teach a fish how to climb a tree (after he will teach his dog to 'stay').

Time is an illusion. Lunchtime doubly so.
Lindsay Citerman was born and raised in St. Louis, Mo. She spent a good chunk of her early adult life in New York City before moving to Israel about 8 years ago. She earned a bachelor's degree in Middle Eastern Studies from Columbia University, a master's degree in Jewish Philosophy from Tel Aviv University, a degree in teaching from the Open University of Israel and the Shalom Hartman Institute in Jerusalem.

Her professional career has taken a number of paths as well, including being an educator and curriculum developer, a Talmud and Jewish philosophy teacher, one of the partners in an arts and education Internet start-up, a translator and editor and, of course, one of the organizers of the TEDxJaffa project.

Besides studying and working, Lindsay enjoys running, biking and reading. One of her favorite things about life in Tel Aviv is reading New Yorker magazine on the beach.
Malvina Goldfeld is a Vice President at Battery Ventures focusing on investments in digital media, e-commerce and internet. Prior to Battery, Malvina worked with McKinsey & Company in Israel and Eastern Europe on projects spanning diverse sectors such as finance, chemicals, and the public sector. While completing her MBA at Stanford she worked with a video technology startup, helped structure an innovation & entrepreneurship program for Eric Schmidt's Innovation Endeavors VC and spent a summer working at Vietnam Investments Group, a private equity fund in Vietnam.

Malvina received an MBA from the Stanford Graduate School of Business and a BA from Princeton University in Public and International Affairs with a diploma in Latin American Studies.

Malvina loves foreign languages, and is fluent in English, Hebrew, Russian, Spanish and Portuguese, with good knowledge of Arabic, Japanese and French.
Barak Koren (Barakooda) is an experienced 3D Technical Artist who enjoys using his creativity to help scientists, engineers, studios, and individuals from various disciplines to visualize their dreams.
TEDxJaffa has been made possible by the assistance of these generous partners...

The Peres Center for Peace is Israel's leading non-profit organization promoting peacebuilding between Israel and its Arab neighbors, and in particular between Israelis and Palestinians. Founded in 1996 by the President of Israel and Nobel Peace Prize laureate Shimon Peres, the Peres Center's mission is to build an infrastructure of peace and reconciliation by and for the people of the Middle East that promotes socio-economic development, while advancing cooperation and mutual understanding.
The U.S. Embassy's Public Affairs Section in Tel Aviv works to increase bilateral understanding of the United States among the Israeli public and raise public awareness of the extensive cultural, business, and social ties between Israel and the U.S. Find out more about our various cultural, educational and exchange programs here, plus feel free to Friend us on Facebook, too.
TAI Israel, part of The TAI Group, is a boutique firm that works with senior executives, teams and visionary individuals, to communicate with impact and authenticity. TAI's unique experiential approach is based on principles of the performing arts and has been honed over three decades of experience with leading companies around the world.
All your printing solutions under one roof! Sticky is the leading print production company in Israel with a full team of graphic artists, illustrators and installers ready for any scale production. We feature state-of-the-art equipment with a wide variety of finishes and top-of-the-line quality. Challenge us with your wildest dreams and we'll turn them into reality...
Piece of Cake, one of Jaffa's most delicious and well-loved bakeries, was opened in 2004. Since then, every week the team works 'round the clock to produce a wide variety of pastries, cakes, breads, quiches and cookies, making the bakery a main destination of the city, known for the rich aromas emanating from its doors. In addition, across the street, visit Cafe Alma, where all of the bakery's delights are served alongside Italian coffee, salads, sandwiches, shakshuka and more...